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When you drive electric, you’re helping shape a better tomorrow. You're a visionary driving the future of this world. Like all visionaries, there’s an origin story that sparked this drive to do better.

For owners of the Volkswagen ID.4 EV, they’re no different. In a series, we highlighted everyday ID.4 owners by knowing what drives them to pursue their vision for the future.

This is The Things That Drive Us.
Episode 1: Lisa | Nature Conservationist


Episode 2: Sam | Rocket Propulsion Engineer


Episode 3: Ruth | Physics Teacher


Episode 4: Josh | Parks Supervisor

Agency - Johannes Leonardo
GCD - Jonathan Santana
Senior Copywriter - Lukas Pearson
Senior Art Director - Jennifer Yi
Art Director - Sonja Malic
Director & Production - Dave Schmidt, Naked City