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Who knew putting myself in credit card debt would one day lead me to help Gen Z avoid the same mistakes?

Through an original emoji-based language, Chase Freedom Rise went from uptight and stuffy to fun, significantly improving Gen Z's understanding of financial literacy and boosting their financial futures.

DOOH

OLV + Social




Chase Emojis



Agency - Translation
GCDs - Roger Hoard, Devin Baker
Art Director - Buchun Jiang, Sonja Malic
Animation & Illustration - Goldenwolf