Who knew putting myself in credit card debt would one day lead me to help Gen Z avoid the same mistakes?

Through an original emoji-based language, Chase Freedom Rise went from uptight and stuffy to fun, significantly improving Gen Z's understanding of financial literacy and boosting their financial futures.



DOOH


OLV + Social





Chase Emojis




Agency - Translation
GCDs -
Roger Hoard, Devin Baker
Art Director -
Buchun Jiang, Sonja Malic
Animation & Illustration
- Goldenwolf