Copywriter



How do you turn an iconic mint into a chance to win $10,000?
With a simple ride with their favorite flavor and snapping a pic.

We invited fans to creatively show off their favorite flavor, whether in their car, on a skateboard, or something unexpected. All they had to do was smile, raise their pack, and snap for a shot at the cash.

To drive excitement, we partnered with four artists with bold, unique styles and asked them to reimagine the Tic Tac shape through their lenses, which made a series of vibrant social posts that felt more like digital art than ads, inviting people to join the fun.



Click here to see post.




Agency - Translation
GCD -
Emmeli Österdahl
Art Director -
Sonja Malic