People like to think greatness only comes from complex craft.
So how do you convince them that simple is better? Be honest and straightforward.

The farmers of Tillamook aren’t artists. They’re just simple people making simple cheese. 


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OOH

Placed in trendy and hip neighborhoods near artisan grocery stores.



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National Cheese Day Activation

Working with Postmates, we’ll sponsor local restaraunts to use Tillamook for a day. People who order signature cheese dishes from the sposored restaraunts will get their order delivered free by our dairy vans. Their supposed delivery fee could then be donated to their local food bank.








Art Director - Me